Greek food retailer Diamantis Masoutis expands its roll-out of electronic shelf labels in Vusion tie up
Diamantis Masoutis is expanding its implementation of electronic shelf labels (ESL) in partnership with Mobile Technology, Vusion's partner in Greece. The initiative leverages Vusion's platform. In the first phase, Masoutis installed the company’s cloud-based ESL platform in 28 stores.
Theodoros Gerostergioudis, CEO at Diamantis Masoutis, says: "Digital transformation is a strategic priority for Masoutis. Our goal is to build strong and sustainable foundations that will reinforce our operational excellence, empower our people, and continuously enhance the value we offer our customers. Through targeted investments and reliable partnerships, we are shaping a resilient, future oriented retail model."
Apostolos Doxanidis, IT Director at Diamantis Masoutis, comments: "Electronic shelf labels represent an important step in our company's digital transformation journey. Technology does not replace the contribution of our people - it supports them with modern tools, so they can focus on service and on improving the consumer experience. With respect for our team and a vision for the future, we continue to invest in innovations that improve day-to-day operations and quality of service."
Panagiotis Fousas, Sales Manager at Mobile Technology, says: "This project reflects the perfect alignment between technology, local expertise, and digitisation strategy. It is a particular honor for us to partner with D. Masoutis and Vusion to develop a scalable digital foundation that will continue to support the company's future ambitions."
Sébastien Fourcy, SEVP EMEA at Vusion, adds: "We are proud that Masoutis chose Vusion's technologies to support its digital transformation, which also confirms the strength and suitability of our solutions for the Greek market. This project also highlights the importance of strong local expertise and execution, with Mobile Technology playing a decisive role in the successful implementation and long-term delivery of added value."
So hot right now
Vusion is included in RTIH’s first ever Retail Technology Hot 100 List. Launching in August, this sees us bringing you the hottest companies whose solutions and systems are helping drive the retail sector forward.
Our Founder and Editor, Scott Thompson, drew up a list of 150 companies that had consistently been on his radar over the past 12 months whilst bringing our community the latest retail tech news and views that matter. These companies operate across the omnichannel retail landscape (stores, online, mobile, supply chain, payments etc).
Our judging panel, including Vineta Bajaj, Group CFO, Holland & Barrett, Dan McGrath, JD Group Customer Operations, JD Sports, Dr. Astha Purohit, Director of Product Management, Customer Data and Identity, Walmart, and Paula Bobbett, Chief Data and Digital Officer, Boots, provided feedback on those who have the most innovative, forward thinking technology offerings and are also best addressing retailers' current challenges, painpoints, and opportunities.
The judges used the following framework when making their picks:
1. Retailer problem fit - how meaningful, strategic, and widely felt the retailer pain being addressed is.
2. Production traction in retail (2025–2026) - real named retailer deployments, pilots.
3. Innovation and defensibility - genuine technical novelty paired with a defensible competitive position.
And there was also a public vote, with thousands of members of our community of retail tech enthusiasts getting involved. Thanks to all those who took part! Based on the judging panel's feedback and the public vote, we then drew up our first ever RTIH Retail Technology Hot 100.
So, without further ado, here are the 100 hottest global retail technology ventures right now. Drum roll, please…
