Warner Bros. Global Experiences preps first Harry Potter UK flagship store on Oxford Street, London

Warner Bros. Global Experiences is gearing up to open its first flagship shop in London, joining a King’s Cross location, as the UK’s only official Harry Potter retail destinations. 

This will open during the autumn and will be located at The Ribbon, 134-140 Oxford Street, covering 21,000 sq ft across two floors.   

Karl Durrant, WB’s SVP Worldwide Retail, says: “Harry Potter is deeply rooted in British storytelling, and this will give fans an exciting new way to experience this magical world in the city that features so prominently in the stories.  Offering a completely new retail experience for Harry Potter fans which will delight and entertain, it’s going to be very special.” 

The new location will join the collection of Harry Potter experiences owned and operated by Warner Bros. in London, including Warner Bros. Studio Tour London - The Making of Harry Potter.

2026 RTIH Innovation Awards

Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.