Perfect Corp. powers AR virtual try-on and AI powered shade matching for TIRTIR online store and flagship location
Perfect Corp. has partnered with the makeup brand TIRTIR to launch AR powered virtual try-on features across its official online mall and in its flagship Seongsu store in Seoul.
Korean shoppers can now virtually test and purchase a range of foundation and lip products on TIRTIR's online store. Additionally, visitors to the Seongsu store can use the "FIND MY SHADE” AR service to receive personalised foundation shade recommendations and experience them virtually.
A TIRTIR representative says: “We place strong importance on enabling individuals to freely discover and choose colors that best match their unique skin tones and preferences. Through Perfect’s AR virtual try-on solution, we have enhanced a more personalised shade discovery experience across both our online and offline channels.”
Alice Chang, Founder and CEO at Perfect Corp., says: “TIRTIR’s brand story of finding one’s own beauty aligns perfectly with Perfect Corp.’s AI/AR personalisation solutions. We are delighted that our digital solutions are being integrated into its online and offline channels to interact with more Korean consumers."
2026 RTIH Innovation Awards
AI and AR will be key focus areas at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
