The Wizarding World and Audible in Harry Potter and the Philosopher’s Stone tie up
The Wizarding World (aka the official home of Harry Potter) has partnered with Amazon spin off Audible to offer Harry Potter and the Philosopher’s Stone for free from today until the end of July.
The audiobook is now available to stream free on Alexa by saying, “Alexa, read Harry Potter Book One.”
The initiative is part of a Harry Potter Reading Magic campaign which sees the Wizarding World operating as a free digital hub throughout the school summer holidays.
As well as featuring chapter challenges, daily quizzes and craft activities, it will house tips for parents, carers and teachers to aid them in making reading fun and keeping kids entertained during the coming weeks.
Reading rules
Over 500 million copies of the Harry Potter books have been sold in 85+ languages around the world.
The Reading Magic initiative sits alongside Bloomsbury’s rescheduled seventh annual Harry Potter Book Night on 24th June, with fans joining in events and activities themed around Diagon Alley.
Karen Napier, CEO, The Reading Agency, says: “This past year has been particularly difficult for children and young people, and we know that reading for pleasure can have hugely positive benefits to their wellbeing.”
“We also know, from our own Summer Reading Challenge initiative, how vital it is to ensure children are able to access free reading materials and resources over the summer holidays, to help prevent the summer reading 'dip' ahead of the new school year.”
She concludes: “This free digital initiative is a wonderful way to encourage children to keep up their reading over the summer months, and to help to share the benefits - and magic - of reading with as many children as possible.”
Sign up for our free retail technology newsletter here.
-
Southeastern Grocers, parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is deployi… https://t.co/Q5En8j6cEc
-
Check out the week's coolest retail technology plays, including @obsessVR @OcadoGroup @AEON_JAPAN @braincorp… https://t.co/RH2BIf6Jol
-
RTIH presents the retail technology week in numbers, including @CovariantAI @RetailTechShow @DennysDiner… https://t.co/WURUUgdCr0
-
Our Editor @ScottThomps74 rounds up the biggest retail tech stories from the past week including @BootsUK… https://t.co/IWj7BebUB1