Furniture brand Loaf enlists Adyen for payments revamp

UK-based DTC furniture brand Loaf has selected Adyen as its payments partner.

It had previously been engaged with different partners to provide payment processing and acquiring services, as well as having standalone payment terminals in-store.

However, Loaf found that there were limits to creating a unified experience for customers.

It says that Adyen enables full visibility and control over the payments journey for customers, by handling end-to-end payment processing, fraud screening and acquiring, as well as providing integrated PoS terminals.

Our Slingshot isn't just a good perch for your feet, but for your pooch too! Your coffee table, Middle Brass mirror and Flute table lamp are looking seriously lovely, Toby. https://t.co/BgoORitXV4 pic.twitter.com/gs2ZxMiLDN
— Loaf (@loafhome) June 20, 2021

“We strive to deliver the highest quality service in whatever we do here at Loaf. Our customers spend on average more than £1,000 per order with us, and they rightfully expect a premium experience,” says Anne Blixen-Finecke, CFO at Loaf.

“With Adyen, we saw a business partner who cared as much about our customers as we do.”

She adds: “They have supported us in consolidating our payments systems, providing our customers with different payment options so they can pay in the way they choose, and their cutting-edge technology has enabled us to future proof this part of the customer journey as we continue to grow our business.”