Furniture retailer Loaf taps Cylindo 3D product visualisation tech

UK-based DTC brand Loaf has partnered with Cylindo to boost its online furniture shopping experience with 3D product visualisation and 4K zoom.

“The challenge we tried to solve working with Loaf was very much about giving their customers a real premium experience, engaging with its products online in a way that can support its brand and story,” says Jasna Trengoska, Head of Customer Success & Support at Cylindo.

“Our technology allows for the creation of high-quality product visuals showing a full 360° product view of every available product configuration, as well as a 4K close up of product materials and textures.”

“This not only creates the “wow" effect for potential customers using the Loaf website, but it also helps drive higher conversion rates.”

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One of the biggest challenges for Loaf was how to visualise 100,000+ products in the quality and time frame it required.

Previously, it managed all of its assets manually, storing thousands of images in one media library, then repurposing, formatting, and uploading them.

“Choosing Cylindo to provide the right solution with a good ROI, we wanted a partner who would fully understand Loaf’s problems and who would accurately reflect and represent the products but also would be able to scale up with us, regardless of the number of models we have,” says Louis Adamou, E-commerce and Technology strategist at Loaf.

“Moreover, Cylindo understood the pressures that we were facing in terms of resourcing for product launches and asset management.”