Rep AI raises $6.2 million in funding to build AI operating system for e-commerce brands and retailers
Rep AI, an AI platform built for e-commerce brands and online retailers, has raised $6.2 million in funding. The round was led by Silicon Road Ventures, with participation from Osage Venture Partners, Flashpoint Venture Capital, and Zendesk.
This builds on the company's initial $8.2 million Series A round announced in August 2024. The new capital will be used to accelerate product innovation, expand market reach, and support enterprise growth as Rep AI.
"E-commerce brands are increasingly overwhelmed by disconnected technology stacks that create operational silos and missed revenue opportunities," says Yoav Oz, Co-founder and CEO at Rep AI. "This funding further validates our vision of building a unified AI operating system for e-commerce - one that helps brands better understand shopper behaviour, improve conversion, and deliver stronger customer experiences from first interaction through long-term loyalty."
"The industry is moving beyond isolated AI tools toward integrated systems that can influence the entire customer journey across e-commerce," says Shauli Mizrahi, Co-founder and Chief Technology Officer, Rep AI. "Our focus has always been on building an infrastructure that drives measurable business outcomes while simplifying how brands deploy and scale AI."
"Brands are seeking scalable, revenue driving agentic AI infrastructure rather than isolated point solutions," says Sid Mookerji, Managing Partner at Silicon Road Ventures. "Rep AI is emerging as a leader in ecommerce's fastest growing technology categories by replacing fragmented systems with a more cohesive, intelligent platform."
"A great retail experience feels like a knowledgeable sales concierge, one that asks the right questions to understand your needs, knows the products inside and out, and can help with everything from discovery to returns. True AI integration in retail requires more than a chatbot; it requires a deep understanding of shopper behaviour and product data. Rep AI's platform demonstrates how behavioral AI can bridge the gap between site visits and completed purchases, offering a personalised concierge at scale. We're pleased to support the team as they continue to refine the intersection of CX and commerce," says Adrian McDermott, CTO at Zendesk.
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
