ŌURA boosts its luxury retail presence with launch of new flagship space in Harrods London store
Smart rings specialist ŌURA is unveiling a new, dedicated flagship space in Harrods, a luxury department store in Knightsbridge, London.
Shoppers will be able to learn more about Oura Ring products, and from 4th June can buy Oura Ring 5 and Oura Ring 5 Charging Case, as well as Oura Ring 4.
At the heart of the experience is ŌURA’s latest launch: Oura Ring 5. Announced on 28th May, this is pitched as the world’s smallest smart ring, delivering next-generation sensing for best-in-class accuracy and week long battery life.
George Abbott, VP Retail, EMEA & APAC at ŌURA says: “Harrods is one of the world’s most iconic luxury retailers, making it a perfect flagship home for ŌURA. This launch is an exciting milestone as we expand our in-person retail experience, giving customers the chance to discover Oura Ring firsthand and see how the most cutting-edge health technology can seamlessly fit into a premium lifestyle.”
2026 RTIH Innovation Awards
Physical retail will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
