Decathlon, Whirlpool and Amo Beleza among the early adopters of VTEX AI Workspace solution
VTEX reports that its new AI architecture features embedded autonomous agents directly into the core of its platform as the operating layer.
It says that this transition marks a shift for the company as it moves from "running commerce" to "growing through commerce," with AI handling everything from B2B quotations to post-sales service and retail media campaign management, giving brands attribution and share of market visibility.
“AI is no longer a feature; it is the operating layer of modern commerce. For CIOs and CEOs running commerce at enterprise scale, the question is no longer whether to invest in AI, it is whether their commerce backbone can absorb AI safely, profitably and consistently across markets. Our role is to be the connected backbone that lets global brands and retailers move from running commerce to growing through commerce,” says Santiago Naranjo, Chief Revenue Officer at VTEX.
The VTEX Commerce Platform now operates conversationally through specialised agents, with new capabilities including VTEX AI Workspace, an agentic command centre for business teams; AI Personal Shopper for storefronts; AI Quotation for B2B commerce; and integration with Google’s Universal Commerce Protocol in the US., enabling discovery and checkout directly within Gemini and Google AI Mode.
The VTEX CX Platform extends autonomous agents across the customer journey, with agentic experiences on web, WhatsApp and messaging channels, autonomous post-sales handling more than 91% of order, return and exchange interactions, and end-to-end commerce inside WhatsApp.
The VTEX Ads Platform helps retailers turn their digital estates into revenue generating media assets, with AI Campaign Management optimising multi-channel campaigns for return on ad spend and AI Insights for Brands delivering attribution and share of market visibility.
Decathlon, Whirlpool, Amo Beleza and Grupo CVLB are among the early adopters of VTEX AI Workspace, using natural language commands to compress operational workflows from weeks into hours. Whirlpool also migrated its Brazilian B2B channel to VTEX in the quarter, while HOMYCASA in Portugal joined as a new customer, initiating operations on the platform.
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
