Wickes launches home improvement focused retail media platform in tie up with Epsilon

Wickes has announced the launch of Wickes Connected Retail Media, a new retail media network that goes live with both onsite and offsite capabilities.

Pitched as a first of its kind proposition in the home improvement category, this is designed to help brands connect with UK home improvement customers wherever they are browsing, researching or shopping for products. It has been developed in partnership with Epsilon and is powered by its COREid identity graph.

Gary Kibble, Chief Marketing and Digital Officer at Wickes, says: “We’re proud to launch Wickes Connected Retail Media in partnership with Epsilon, a major step forward for our business. This network makes it easier than ever for our customers to discover the brands and products that help them get their projects right.”

“From first time DIYers and design and installation customers to trade professionals managing multiple jobs each week, our shoppers have distinctive ways of researching, browsing and buying. We’re excited to see the impact this will have for brands and customers alike, connecting them at the moments that matter most.”

Simon Trewavas, SVP Commerce at Epsilon says, “Wickes brings together a uniquely broad and highly engaged home improvement audience across both its digital platforms and store network.”

“Customers come to Wickes to plan projects, sense check their ideas and buy products that often form part of an ongoing relationship with the brand. That creates a real opportunity for advertisers to think beyond short-term performance and focus on how they support customers in ways that build trust, confidence and long-term loyalty.”

“We’re excited to support them as they continue to test, learn and scale across categories, building a connected retail media proposition that truly reflects how people plan, shop and complete home improvement projects.”

2026 RTIH Innovation Awards

Retail media will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.