Belgian retailer Extra Shop set to deploy Vusion platform and ESLs across 1,700 plus stores

Vusion has been selected by Extra Shop to deploy its solutions in 40 of the Belgian retailer’s locations in Belgium. The project will see more than 1,700 stores running Vusion’ technology in the country.

Extra Shop will deploy its platform and electronic shelf labels to highlight specific campaigns and product information, while displaying price and promotional information at the right place and time, adapting to customers’ expectations. Associates can also be guided during their restocking process thanks to geolocation and LEDs placed on each ESL.

“We are thrilled to partner with Vusion to bring advanced digital solutions to our stores. This collaboration will not only enhance our operational efficiency, but also keep our employees motivated and enthusiastic about improving the shopping experience for our customers,” says Laurent Vanden Brande, Head of Supply Chain and IT at Extra Shop.

“We selected Vusion for both their high impact digital solutions and their clear leadership in innovation, AI and data at the service of retailers. We are eager to witness the positive impact of these innovations in our stores and are confident that our customers will benefit from an enhanced shopping experience.”

“This new recent partnership further highlights the pioneering state of mind shown by retailers in , but also the relevance of this country for our strategy in Europe,” says Sébastien Fourcy, SEVP EMEA at Vusion.

“Extra Shop joins the likes of many other key retail chains in this country, and all our teams have been committed to make this roll-out a success for everyone. We look forward to continuing our expansion as the market leader not only in Belgium, but throughout the Benelux.”

Belgium stores across various sectors, including grocery, consumer electronics, DIY, and gas stations, like Colruyt, Okay, Proximus shops, Mediamarkt, Jysk, and DIY, have now deployed Vusion’s solutions.

Extra Shop will also benefit from integration between the platform and its Cisco-Meraki wireless infrastructure, with a view to faster deployments and a reduced IoT footprint. Out of the 1,700 installed stores in Belgium, 1,500 are now connected to the platform.

2026 RTIH Innovation Awards

ESLs will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.