Dave Clark's supply chain technology startup Auger bags Meta Reality Labs as a customer
Auger, a startup founded by former Amazon executive Dave Clark, reports that Meta Reality Labs has selected it to deploy its autonomous operating system across Meta’s supply chain.
Auger’s AI native platform senses deviations, evaluates trade-offs, and executes decisions. The system sits above existing infrastructure (ERPs, WMS, TMS), unifying operational data into a single source of truth.
“We spent decades proving that technology and operational innovation could redefine what’s possible at planetary scale. Now we’re building the operating system where autonomy is the foundation, not bolted on,” says Clark.
“That Meta chose Auger this early in our journey validates the power of what we’ve built and signals where the industry is headed. The companies first to incorporate autonomous operations will create advantages their competitors can’t replicate.”
RTIH AI in Retail Awards
Brarista, IBM Consulting, Foundit!, Quorso, Vusion, Sensei, Reckon.ai, EE, Walkbase, Globant, Riskified, and Goddiva were among the winners at the RTIH AI in Retail Awards, sponsored by VenHub Global, 3D Cloud, EdTech Innovation Hub, and Retail Technology Show.
Our 2026 hall of fame entrants were revealed during a sold out event which took place at The Barbican in Central London on Thursday, 29th January, and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “According to Amazon’s Andy Jassy: AI is a once in a lifetime reinvention of everything we know, and the largest technology transformation since the cloud.”
“Whether that’s overstating it or not, we're certainly seeing an increasing number of innovative, potentially game changing developments in this space across both traditional and digital retail spaces. And that is reflected in tonight's finalists, who are boosting customer experiences and tackling retailers' painpoints across the likes of physical stores, online, omnichannel, supply chain, and payments.”
“To quote one of our judges: I have to admit, judging these awards was so difficult. So many that would have been worthy winners. And great to see how AI has moved firmly into delivery mode. Firmly into delivering for customers and driving huge innovation.”
Congratulations to our 2026 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended our Thursday, 29th January gathering.
Stay tuned for an indepth review of the awards ceremony in the next edition of RTIH magazine.
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