Sofie Ovesen joins RTIH Retail Tech Hot 100 List star Sitoo as Head of Commercial Finance and Operations
Sofie Ovesen has joined Sitoo, a PoS and unified commerce platform, as Head of Commercial Finance and Operations. She was previously at Paligo, where she served as Director of Finance, and her CV also includes a stint at Kleer.
In a LinkedIn post, she said: “Where we're going we don't need roads! Super excited to announce that I am joining Sitoo on their journey, providing a best-in-class SaaS platform for unified commerce. At Sitoo I'll be doing what I love the most; collaborate with teams globally to help them get business insights, follow through on our strategy and keep scaling the business.”
So hot right now
Sitoo RTIH is included in RTIH’s first ever Retail Technology Hot 100 List. Launching in August, this sees us bringing you the hottest companies whose solutions and systems are helping drive the retail sector forward.
Our Founder and Editor, Scott Thompson, drew up a list of 150 companies that had consistently been on his radar over the past 12 months whilst bringing our community the latest retail tech news and views that matter. These companies operate across the omnichannel retail landscape (stores, online, mobile, supply chain, payments etc).
Our judging panel, including Vineta Bajaj, Group CFO, Holland & Barrett, Dan McGrath, JD Group Customer Operations, JD Sports, Dr. Astha Purohit, Director of Product Management, Customer Data and Identity, Walmart, and Paula Bobbett, Chief Data and Digital Officer, Boots, provided feedback on those who have the most innovative, forward thinking technology offerings and are also best addressing retailers' current challenges, painpoints, and opportunities.
The judges used the following framework when making their picks:
1. Retailer problem fit - how meaningful, strategic, and widely felt the retailer pain being addressed is.
2. Production traction in retail (2025–2026) - real named retailer deployments, pilots.
3. Innovation and defensibility - genuine technical novelty paired with a defensible competitive position.
And there was also a public vote, with thousands of members of our community of retail tech enthusiasts getting involved. Thanks to all those who took part! Based on the judging panel's feedback and the public vote, we then drew up our first ever RTIH Retail Technology Hot 100.
So, without further ado, here are the 100 hottest global retail technology ventures right now. Drum roll, please…
You can download the hot 100 in pdf format here, or flick through it here 👇👇👇 Enjoy!
