Amazon lays claim to record Prime same day and next day online delivery speeds in 2025

Amazon reports that it delivered to Prime members at its fastest speeds ever in 2025, with more than 1.6 billion items arriving the same or next day in the UK. Globally, more than 13 billion items arrived the same or next day. 

“Fast, reliable delivery makes a real difference to our customers’ everyday lives, particularly across our wide selection of groceries and household essentials,” says John Boumphrey, UK Country Manager at Amazon. “That’s why we continue to invest and innovate to make Prime delivery even faster, placing products closer to customers so they can get what they need, when they need it.”

Prime first launched in the UK in 2007, offering free one-day delivery. Millions of the most popular items are now available to members with unlimited fast, free one-day delivery, with same-day delivery available on over a million items in more than 80 towns and cities across the UK (minimum order values apply). You can also select free delivery to Amazon lockers or counters or choose a delivery day preference with Amazon Day.

Amazon says that it continues to invest heavily in the UK and recently committed £40 billion over three years to expand and modernise its network. This includes expanding the online delivery of groceries and household essentials, with this area now representing one in three items ordered daily.  

Other investment includes the recent launch of Amazon Now - a service offering thousands of groceries and household essentials delivered using electric assisted pedal bikes in approximately 30 minutes or less. The service is currently being tested in select postcodes in Southwark in London, with plans to roll-out further in the coming months.

2026 RTIH Innovation Awards

On demand delivery will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.