Belstaff partners with Patchworks as it rebuilds technology stack and focuses on unified commerce
Patchworks has worked with British brand Belstaff on an end-to-end digital transformation project, helping it replace a complex legacy environment with a unified, cloud-based e-commerce stack.
The move has also enabled Belstaff to launch omnichannel fulfilment capabilities, Click and Collect, ship from store, ship to store and flexible warehouse fulfilment.
Led internally by IT Director Navid Jilow, the transformation replaced virtually every core system across the business and reshaped how teams operate day to day. At the centre of the new architecture is a headless Shopify stack across e-commerce and PoS, with NetSuite acting as the single system of record for inventory, transactions and financial data.
Patchworks provides the integration backbone that connects and coordinates these systems, ensuring accurate, real-time data flows while delivering the visibility, control and resilience required to operate unified commerce at scale.
Belstaff runs both its online channels and in-store transactions on Shopify, including Shopify PoS, creating a single commerce platform across the business. Patchworks sits behind this setup, integrating Shopify with core systems such as ERP and fulfillment to ensure stock, orders and customer data flow smoothly and consistently across all channels.
Looking ahead, Belstaff is exploring how AI can be applied across areas such as demand forecasting, inventory planning and multilingual content, building on the connected, accurate data now flowing through its core systems.
Navid Jilow, IT Director at Belstaff, says: “For me, it comes down to control, visibility and how quickly you can react when something changes. With the right integration platform in place, you can see what is happening across your systems, spot issues early and fix them before they escalate. That shift takes you out of constant firefighting and puts you in a position where you can scale with confidence and spend more time improving how the business actually operates.”
Jim Herbert, CEO at Patchworks, says: “This project highlights how modern integration platforms can play a critical role in large-scale retail transformation, providing the visibility and flexibility needed to support unified commerce, operational resilience and long-term growth.”
“Disconnected systems quietly drain revenue, time and confidence, particularly during peak trading periods when there is no margin for error. Integration is no longer a background IT concern. It directly affects efficiency, resilience and brand trust. Retailers need infrastructure that scales with them, gives clear visibility across systems, and removes the friction that stops teams focusing on growth.”
RTIH AI in Retail Awards
Brarista, IBM Consulting, Foundit!, Quorso, Vusion, Sensei, Reckon.ai, EE, Walkbase, Globant, Riskified, and Goddiva were among the winners at the RTIH AI in Retail Awards, sponsored by VenHub Global, 3D Cloud, EdTech Innovation Hub, and Retail Technology Show.
Our 2026 hall of fame entrants were revealed during a sold out event which took place at The Barbican in Central London on Thursday, 29th January, and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “According to Amazon’s Andy Jassy: AI is a once in a lifetime reinvention of everything we know, and the largest technology transformation since the cloud.”
“Whether that’s overstating it or not, we're certainly seeing an increasing number of innovative, potentially game changing developments in this space across both traditional and digital retail spaces. And that is reflected in tonight's finalists, who are boosting customer experiences and tackling retailers' painpoints across the likes of physical stores, online, omnichannel, supply chain, and payments.”
“To quote one of our judges: I have to admit, judging these awards was so difficult. So many that would have been worthy winners. And great to see how AI has moved firmly into delivery mode. Firmly into delivering for customers and driving huge innovation.”
Congratulations to our 2026 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended our Thursday, 29th January gathering.
Stay tuned for an indepth review of the awards ceremony in the next edition of RTIH magazine.
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