In-store retail media platform specialist Grocery TV announces leadership team additions

Grocery TV, an in-store retail media platform, has announced three leadership hires: Neil Murphy as SVP of Retail Partnerships, Steve Sapp as SVP of Media Partnerships, and Chris Lee as Chief Technology Officer.

"We've built the foundation that makes in-store retail media work at scale, and now, we're ready to accelerate," says Marlow Nickell, Founder and CEO at Grocery TV. "Neil, Steve, and Chris bring the expertise to help us lead the growth of the in-store media category, turning what was once experimental into a proven, high performance channel for retailers and advertisers."

Murphy joins with more than 20 years of experience launching and scaling retail media platforms, including Walmart Connect and Criteo’s retail media solution. He will lead retailer expansion and network roll-out strategies, with the aim of helping partners stand up in-store media networks quickly and efficiently.

"Retailers are ready to move fast on in-store media, but they need a partner who can navigate the complexity of execution," says Murphy. "Grocery TV has already figured out the hard parts. We’re helping retailers launch proven networks in months, not years, so they can move quickly without compromising execution.”

Sapp brings 25+ years of media sales and marketing experience, with leadership roles at Volta Charging, National CineMedia (NCM), and GSTV. In his new role, he will help brands and agencies maximise their in-store media investments across Grocery TV’s retailer owned network.

"National media buyers are looking for authentic ways to connect with shoppers as attention continues to fragment across channels, and Grocery TV delivers at the moment of decision," says Sapp. "As more CPG and even non-endemic categories like telecom and financial services lean in, we’re helping them turn that opportunity into measurable results."

Lee will oversee Grocery TV’s engineering, product, hardware, and data teams. Previously, he co-founded and served as CTO at Kronologic, built and scaled engineering teams, and developed patented technical solutions. He also spent more than a decade at Rapid7, helping prototype and launch enterprise grade products during the company’s growth and IPO, and most recently led technology initiatives at PorchPass.

"In-store retail media requires technology that works seamlessly across both hardware and software," says Lee. "At Grocery TV, that means managing screens in thousands of stores nationwide while ensuring the software powering those networks delivers reliable, measurable results for our partners. We’re building on a strong technical foundation to scale the network while improving performance, consistency, and impact as it grows.”

2026 RTIH Innovation Awards

Retail media will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.