Liverpool FC gears up to open on London's Oxford Street in May with launch of standalone retail store

Liverpool FC will open its first standalone retail store in London in May.

Located on Oxford Street, this will see LFC become the first Premier League club to establish a retail presence in one of the most iconic shopping destinations in the world.

It will be its eighth outlet in the UK and Ireland and forms part of a retail operation that now spans 23 official stores worldwide.

Lee Dwerryhouse, Senior Vice President of Merchandising at LFC, says: "Launching a store on Oxford Street is a significant milestone in our retail journey. Being part of one of the world's most recognised shopping destinations underlines the momentum behind our retail growth and allows us to connect with more fans in a truly iconic setting.”

"Building on a record breaking season, this move strengthens our ability to engage with supporters and deliver a best in class retail experience that reflects the ambition of Liverpool FC. Bringing the club to one of the world's most famous and dynamic shopping streets is something we're extremely proud of."

2026 RTIH Innovation Awards

Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.