Disturbed Media Group taps HYPERVSN tech for Formula 1 experience at London Waterloo

Disturbed Media Group has deployed HYPERVSN 3D technology for a Formula 1 season opener immersive experience at London Waterloo train station.

In a LinkedIn post, Kiryl Chykeyuk, CEO and Founder at HYPERVSN, said: "Formula 1 used to be a niche sport. Now it feels closer to the Olympics  You can thank Netflix for that.  The new F1 season starts in Melbourne. Some fans are buzzing because the rules just changed - new cars and engines. Other fans are here because of Netflix's Drive to Survive. Either way the anticipation is huge."

He added: "But how do you capture that spirit off the track (and without a cameo from a global superstar)? That’s the question Disturbed Media Group answered with our hologram tech. A 3D hologram of George Russell and a Mercedes-AMG PETRONAS Formula One Team F1 created a ‘stop and stare' moment for Signify. No track no engine noise, still impossible to ignore. If people don’t stop walking , it’s not immersive."

2026 RTIH Innovation Awards

3D technology will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.