Selfridges tries out 'smart, witty, charismatic' HYPERVSN AI Hologram Human at London Oxford Street store

HYPERVSN has deployed its AI Hologram Human solution at Selfridges' store in London's Oxford Street.

In a LInkedIn post, CEO and Founder Kiryl Chykeyuk, said: "She doesn’t sleep. She doesn’t eat. She never forgets a single product detail. Will AI assistants replace us humans - in airports, banks, telco, healthcare? Our AI Hologram Human at Selfridges London talks to over 100 people, every single day. No lunch breaks. No burnout. Just consistent 24/7 customer service."

"Fluent in 100+ languages. Always smiling. Always on. Some talk to her more than they would to a real person - no shyness, no judgement. And it feels so human. And fun - lots of fun! She can take on what humans can’t always cope with: endless repetition; 24/7 shifts; hundreds of questions a day.”

“Freeing people to do the things only we can do - e.g. creativity, complex decisions. She might be the easiest hire we’ve ever made. Smart. Witty. Charismatic. This is just the beginning."

2025 RTIH INNOVATION AWARDS

AI will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.