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Immersive experiences
Miniso brings its Friends immersive concept to the UK, starting with St David’s Cardiff
Scott Thompson
06 Nov 2026
'Not just a kids' platform anymore': KFC UK & Ireland launches on Roblox for first time
Scott Thompson
29 Oct 2026
Westfield Rise and Lionsgate launch Hunger Games: Sunrise on the Reaping immersive experience in London
Scott Thompson
20 Oct 2026
e.l.f. Cosmetics launches virtual styling experience on social media and metaverse platform ZEPETO
Scott Thompson
13 Oct 2026
Justin Breton talks shoppable livestreams and immersive experiences as he announces Walmart exit
Scott Thompson
14 Aug 2026
EE Studio London store launches week long activation supporting pre-order of Nintendo Sports Resort
Scott Thompson
11 Aug 2026
Samsung plugs its latest foldable devices with launch of The Fold Inn pop-up pub in Central London
Scott Thompson
24 Jul 2026
EE and Netflix invite TV and film fans to step inside immersive pop-up at flagship EE Studio store
Scott Thompson
20 Jul 2026
Luxury retailer Fortnum & Mason launches immersive beehive experience at London St. Pancras International
Scott Thompson
15 Jul 2026
Walmart Realm goes back to school with new shopping experience pitched at dorm room inspiration
Scott Thompson
07 Jul 2026
280 articles