Samsung plugs its latest foldable devices with launch of The Fold Inn pop-up pub in Central London
Samsung has unveiled The Fold Inn, a London pub inspired by its new foldable devices. The immersive experience follows Samsung's Galaxy Unpacked event, where three new Galaxy Z series devices were revealed. The Fold Inn, according to a press release, “invites guests to experience the design, creativity and versatility that have defined the Galaxy Z series since 2019, reimagined through one of London's most iconic social spaces”.
Featuring a folded bar, the boozer serves a bespoke drinks menu inspired by the new line-up, with each signature serve reflecting the personality and purpose of a different device through a distinct area of London:
The Soho Sippa - Inspired by the Galaxy Z Fold8
For those who always have something new to watch. A foldable experience built for those who want to explore, discover, and get immersed in their favourite content.
The City Pour - Inspired by the Galaxy Z Fold8 Ultra
For the productivity pros. Built for multitaskers who balance work and play with ease.
The Shoreditch Pint - Inspired by the Galaxy Z Flip8
For the style setters. A folding pool table takes centre stage in a space designed for those who turn heads, set trends and always control the playlist.
Benjamin Braun, Chief Marketing Officer at Samsung Europe, says: "From the very beginning, Samsung has redefined what's possible with foldable technology. The Fold Inn brings that spirit to life, reimagining one of London's most iconic institutions to celebrate our latest foldable lineup. With a Galaxy Z series device designed for every lifestyle, we're inviting people to experience our latest foldable innovations in an unexpected setting that celebrates creativity, culture and the best of London."
About The Fold Inn
Location: 15 Bateman Street, London W1D 4AQ
Opening dates and times: Friday 24th July & Saturday 25th July (11am-8pm)
2026 RTIH Innovation Awards
Physical retail will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
