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Immersive experiences
Ikea meatball turns 40 as retailer preps one night only immersive food experience in Sweden store
Staff Writer
19 Nov 2025
Wicked: For Good movie breaks records on Roblox platform ahead of theatrical release this week
Staff Writer
17 Nov 2025
Focus on breakthrough AI innovations as Intel Experience Store opens doors in New York City
Staff Writer
04 Nov 2025
Walmart drops ZEPETO update as virtual experiences directly influence what Gen Z purchase IRL
Staff Writer
03 Nov 2025
Virgin Media O2 and Netflix bring Stranger Things to high street with in-store immersive pop-ups
Staff Writer
27 Oct 2025
Ikea takes wraps off 3D kitchen planning experience, now live in 17 countries including Spain
Staff Writer
23 Oct 2025
e.l.f. Cosmetics claims shoppable in-stream element on Twitch first, powered by Amazon Ads
Staff Writer
16 Oct 2025
Mattel and Roblox ramp up partnership, launching with Monster High experience this month
Staff Writer
16 Oct 2025
Raising Cane’s taps Emperia technology for Halloween themed virtual restaurant experience
Staff Writer
15 Oct 2025
Perfect Corp. teams with Erborian on Find Your Match TikTok campaign with virtual try-on
Staff Writer
10 Oct 2025
Asos Live creator led immersive video shopping fashion experience goes live following trial
Staff Writer
03 Oct 2025
276 articles