Perfect Corp. teams with Erborian on Find Your Match TikTok campaign with virtual try-on

Perfect Corp. has partnered with Erborian for the launch of the brand’s Find Your Match experience. The tie up highlights Erborian’s latest launch, a new CC Crème.

Perfect Corp. leveraged its Virtual Try-On solution with AR to realistically apply makeup shades directly onto a user's face in real-time. Erborian is bringing the technology to TikTok, with the aim of creating an interactive and playful product discovery journey.

This begins by inviting users to choose their ideal coverage level, from light with the new CC Crème, to medium with the BB Crème, or full with the Super BB. Once directed to the right product, users can explore every shade in real-time through Perfect Corp.’s technology.

They can switch between shades, compare their look with and without product, and instantly identify their perfect match. Once selected, the chosen shade is applied across the entire face.

“This collaboration with Erborian demonstrates the power of immersive digital experiences to transform beauty discovery,” says Alice Chang, Founder and CEO at Perfect Corp. “By integrating our Virtual Try-On technology into TikTok, we are helping beauty lovers connect with Erborian’s innovations in a fun, interactive, and highly personalised way.”

“With this campaign, we wanted to reinvent the way consumers connect with our products,” says Pauline Tisserand, Marketing Group Manager. “By combining the skincare benefits and makeup expertise of our BB Crème, Super BB and new CC Crème with Perfect Corp.’s Virtual Try-On on TikTok, we are making shade matching effortless, playful, and inspiring for everyone.”

2025 RTIH INNOVATION AWARDS

Personalisation will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.