B&Q launches DIY inspiration campaign and platform with hero film launch set for BRIT Awards

B&Q has launched Today We Do!, an integrated campaign and brand platform from Leo UK that encourages the nation to move from dreaming about home improvement to start doing.

At the heart of the campaign is a 40‑second hero film, launching during the BRIT Awards and a 60-second film on YouTube today. Set on a crisp weekend morning, this opens on a crowd of people on the brink of action.

An everyday home improver takes on the role of unlikely leader, riding a lawnmower as he delivers an emphatic rallying speech that urges the nation to begin their DIY plans. As tools are raised and momentum builds, the film lands with the call to action, “Today, we do.” It will be supported by 20”, 15” and 6” cutdowns.

The campaign continues across OOH and social. The creative features hands gripping home improvement tools against B&Q’s signature orange background, paired with motivational slogans such as “Today we do” and “Crack on”.

All media planning and buying was handled by Dentsu.

Mark Elwood, Chief Creative Officer, Leo UK, says: “When home improvement inspiration is everywhere, what people really need is the confidence to get started. Today We Do delivers that in bucketloads, refreshing B&Q’s iconic platform into a rallying cry that inspires the nation to get stuck in.”

Katherine Paterson, Marketing Director, B&Q, says: “Our latest campaign pays homage to the B&Q customers of which there are over 20 million, and our invaluable colleagues across our 300 stores. It speaks to the passion we share with our communities in creating homes people love and enjoy.”

“Our famous You Can Do It mindset has always empowered people to take action - ‘Today We Do’ takes this a step further by motivating everyone  to start. Whether a total beginner or an expert home diy-er, we want to empower those who do to do more, and those who dream but don’t to start. Our customers bring the ambition and vision, and we make it easier by bringing inspiration, the tools and products, and the knowledge and expertise to get it done.”

2026 RTIH Innovation Awards

Social media will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.