Website building platform Wix connects with YouTube to expand social shopping experience

SaaS website builder platform, Wix, has announced an integration with YouTube Shopping, enabling merchants to sell their products directly through the platform.

By building on Wix’s existing collaboration with Google Shopping, this integration enables merchants to display their products in a store format directly on their YouTube profiles. 

Merchants can tag products in YouTube videos, live streams, and shorts, increasing product visibility and engagement. Products are featured directly on the YouTube store tab, allowing viewers to easily access them for purchase.

Merchants can track the performance of these tagged products using YouTube's analytics tools, providing valuable insights into shopping behaviour and product popularity. Product details such as descriptions, and images, are automatically synced between Wix and YouTube.

“We are always looking for new ways to help our merchants grow their businesses and connect with their customers," says Greg Sisung, Head of Sales Channels at Wix. “Our integration with YouTube transforms the social shopping experience for both sellers and buyers, and even influencers, allowing users to reach their target audiences where they already are, and enhancing their ability to engage with new and larger clientele.”

Wix merchants can manage YouTube Shopping through the Google & YouTube Sales Channels section in their Wix dashboard. Once enabled, they can take advantage of features like product tagging in videos and live streams, product drops, and showcasing items on the YouTube store tab.

This approach provides a unified shopping experience while Wix handles the backend processes, including syncing product information, managing inventory, and facilitating checkout.

2024 RTIH INNOVATION AWARDS

Social commerce was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.