EE and Samsung team to offer people free AI training sessions at Westfield White City store

EE is teaming up with Samsung to offer free bookable AI training sessions for people looking for help to get the most out of their connected technology. The move comes as research shows only 28% of people feel confident in their ability to use AI tools in their daily lives.

The masterclasses, delivered by Samsung specialists at the EE Studio in Westfield White City, will run daily until 5th April, and are open to everyone. 

In groups of up to eight people, participants will learn how to use Galaxy AI tools on the new Samsung S26 Ultra for a range of uses, such as photography, note taking, translation, and searching for information online, and gain a deeper understanding of how to stay safe online when doing so.

The informal 20-minute sessions will showcase the capabilities of the Galaxy AI platform on Samsung devices, with specially trained experts available to offer personalised support. 

All attendees will also receive a £100 voucher to use on tech purchases of £150 or more from EE at ee.co.uk

With Easter just around the corner, the sessions also offer a glimpse into how technology can help create unique greeting cards. Participants can snap their own photos, enhance them using Galaxy AI, and decorate their creations with festive motifs, like blooming tulips, cheerful bunnies and pastel flourishes.  

Asif Aziz, Retail Director at EE, comments: “For many of us, AI has already earned a place on the home screen and is being used every day, while others have yet to try it out. It’s that gap we’re hoping to address with these masterclasses, and why I’m delighted to have a partner like Samsung come in to show everyone, from beginner to early adopter, how to use Galaxy AI and get the most out of the new Samsung S26 Ultra on the UK’s best network.”

Annika Bizon, Vice President of Product and Marketing for Mobile Experience, Samsung UK & Ireland, says: “AI has a huge potential to enhance our everyday lives, but without guidance, it’s easy to miss out on its full potential. We are proud to partner with EE to empower people to use AI safely and confidently, thanks to guidance from Samsung and EE experts.”

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.