EE Studio store at Westfield White City hosts F1: The Movie takeover in partnership with Apple TV
Shoppers visiting EE’s Studio store at Westfield White City in London will from this week be able to immerse themselves in the fast moving world of Formula 1, thanks to a takeover event running until January.
In a LinkedIn post, Asif Aziz, Retail Director at EE/BT Group, said: “Lights out and away we go! This week we have been revved up for a high octane takeover of our flagship EE Studio at Westfield White City, in partnership with Apple TV, as we bring the world of F1 The Movie to life.”
He added: “This is a fantastic opportunity to bring Formula 1 fans closer to the action, following Lando Norris’s first World Championship title win on Sunday. Shoppers will be able to see props from the Brad Pitt blockbuster, including an iconic APXGP car, win exciting F1 Arcade prizes and compete on one of the state-of-the-art racing rigs in our Gaming Zone.”
“It is also a great reminder that EE TV and mobile customers can enjoy F1 The Movie and so much more on Apple TV. So, whether you are a racing enthusiast, gamer or film fan, the takeover, in-store until 11th January, has got something for everyone - we can’t wait to welcome you!”
2025 RTIH INNOVATION AWARDS
Physical stores were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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