Lando Norris and Werner Bronkhorst art focused pop-up store hits Las Vegas as Formula 1 comes to town
At this year’s Forumula 1 Las Vegas Grand Prix 2025, artist Werner Bronkhorst teams up with McLaren driver Lando Norris to unveil Art in Motion, pitched as a creative fusion of speed, design and emotion.
Centred around a one of a kind helmet designed by Bronkhorst to commemorate Norris’s 150th race, the project is anchored by a LN x WB concept store at Wynn Las Vegas.
The store will showcase the LN x WB collection featuring limited edition tees and hoodies, and commemorative prints by Werner to celebrate the 150th milestone. The helmet and other artworks will be on display throughout the week.
The store will be open from Tuesday, 18th November, through Saturday, 22nd November 2025, from 10:00 a.m. to 10:00 p.m. daily, except on Saturday, when it will close at 7:00 p.m. for the start of the race.
“This collaboration is about honouring a journey,” says Bronkhorst. “For Lando’s 150th, I wanted to commemorate those defining moments and small details of his first 149 races and weave them into one celebratory piece. The helmet becomes a portrait of Lando’s F1 career to date as he reaches 150.”
Norris says: "Reaching 150 races is a very proud moment for me. I wanted to mark the road to this point with something unique, and collaborating with Werner on a helmet felt like the perfect way to illustrate the journey so far."
2025 RTIH INNOVATION AWARDS
Physical stores were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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