Toom Baumarkt eyes more effective and efficient pricing practices with Revionics AI solutions

Toom Baumarkt is to implement Revionics’ AI powered solutions. Once deployed, its Base Price and Markdown applications will allow Toom to deliver competitive pricing across its retail business, while increasing automation, scale and efficiency within its pricing function.

With more than 300 stores in its portfolio (toom Baumarkt, B1 Discount Baumarkt and Klee Gartenfachmarkt), around 18,000 employees and gross sales of 3.1 billion euros, Toom is one of the leading players in the German DIY sector. The company is part of REWE Group.

“Price and value remain key drivers for consumers when choosing where to shop,” says Dr. Markus Karger, Senior Pricing Expert and project leader at Toom Baumarkt. “We partnered with Revionics based on their extensive solution functionality, advanced AI, the expertise of their team, and experience in the home improvement sector.”

“Given our high number of diverse DIY and gardening assortments, various campaigns and promotions, and our customer card, pricing is as complex as customers' decision-making processes,” adds Karger.

“For a retailer of our size with an expansive bricks and mortar presence, a growing digital business and 100,000+ SKUs, we needed more automation in our pricing function. With Revionics, we’ll introduce greater efficiency and scale into our operations, freeing up more time to focus on strategic pricing initiatives.”

“Toom has been active in the DIY retail space for nearly 50 years, and we have tremendous respect for their future-oriented approach and ongoing transformation,” says Scott Zucker, General Manager at Revionics. "We are proud to partner with Toom, providing AI pricing solutions that drive real business value."

German DIY retailer Toom Baumarkt eyes more effective and efficient pricing practices with Revionics AI solutions

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

As AI sees increasing adoption in the retail space, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners willl be announced at an evening event at The Barbican in Central London on Thursday, 3rd July. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

FAQs

Is there a fee to enter the awards?: No, it is free of charge.

Can I enter across multiple categories: Yes.

Do I need to complete all the sections in the entry form? No, but the more information you provide, the better chance you have of producing a successful submission.

Is there a certain timeframe for nominated projects, initiatives etc? Yes, nominated projects, initiatives etc should have been completed (or substantially completed) during the last 12 months.

Who has visibility of our completed entry form and what information will be public should we win or be shortlisted? Only our Editor, Scott Thompson, and judging panel will view submissions. The information provided in the summary section of the entry form will be made public.

Do you only accept entries from UK-based companies? No, we accept entries from all parts of the world.

What is the shortlists process? Shortlists will be announced in April 2025, then shortlisted entries will be sent to our independent judging panel who will decide upon the winners and highly commended submissions. Shortlisted companies will be invited to attend an awards ceremony at The Barbican in Central London on Thursday, 3rd July 2o25.

Do winners and highly commended companies receive post-event coverage? Yes, post-event coverage includes articles on our website and also an in-depth awards review in our printed magazine. There is also the opportunity for a company profile type piece to be published on our site and within our magazine.

When is the deadline for 2025 submissions? Friday, 23rd May 2025.

When will the 2025 winners be revealed? Winners will be announced at an event at The Barbican in Central London on Thursday, 3rd July. This will kick off with a drinks reception, followed by a three course meal, awards ceremony, and after party featuring DJ until midnight.

Who will be judging submissions? Details of our 2025 judging panel will be announced in the near future.