Chelsea Football Club's Stamford Bridge stadium gets on the Boxbar Tech self-service bandwagon
Visitors to Chelsea Football Club's Stamford Bridge stadium are now be able to use Boxbar Tech self-service bars.
In a LinkedIn post, the company said: “Today we are thrilled to share some very exciting news coming out from the heart of West London...Stamford Bridge, the home of Chelsea Football Club, has joined the Boxbar Tech revolution.”
It added: “Our partners, Legends/ASM Global Europe, recently joined forces with Chelsea Football Club becoming the official new catering service provider at the Bridge. Introducing Boxbar is one of many steps being taken in their mission to ensure world class hospitality for Blues fans and all visitors to the stadium.”
“A huge shout out must go to our partners at ASM Global for continuing to put their trust in us and to every fan who grabbed a pint and helped make the season opener such a success.”
This is Total London.
— Chelsea FC (@ChelseaFC) August 21, 2025
As blue hour falls over our city, a classic returns, built for the new age.
Black and silver with a flash of blue, the badge of 2005 reborn. A T90 comeback story where history and future collide.
Our 25/26 @NikeFootball T90 third kit is available… pic.twitter.com/0ySKOb0St1
Fanatics
Chelsea FC recently announced a long-term extension and expansion of its partnership with Fanatics, a digital sports platform and specialist in licensed sports merchandise.
The aim here is to deliver an enhanced online shopping experience for Chelsea fans, featuring upgraded site capabilities, exclusive content, and a wider range of products.
Under the expanded partnership, Fanatics will continue to operate Chelsea’s global e-commerce operations and will obtain further design and manufacturing rights to develop new fan apparel ranges.
The new site features enhanced product content, imagery and search functions utilising AI technology, faster checkout, and multiple language and payment offerings. Fans will also have access to exclusive merchandise, with the club utilising Fanatics’ supply chain to create bespoke products celebrating iconic moments on the pitch.
2025 RTIH INNOVATION AWARDS
Self-service technology will be a key focus area at the 2025 RTIH Innovation Awards.
The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
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