lululemon announces it will open 100th store in EMEA on 13th March in Warsaw, Poland

lululemon reports the upcoming opening of the 100th lululemon store in its Europe, Middle East, and Africa (EMEA) market.

Across EMEA, its stores are a blend of company and franchise operated locations. Through its franchise partnership agreement with Arion Retail Group, the 100th location will open on 13th March in Warsaw, Poland, becoming the first lululemon store in the country.

The move follows its announcement last year to expand its international presence in 2026 with six new market entries - a record number for the company in a single year - through its franchise partnership model. In addition to Poland, planned market entries this year include Hungary, Romania, Greece, India, and Austria.

Since the first lululemon store opened in EMEA in London’s Covent Garden in 2014, it has steadily grown its physical footprint across the region. Today, there are lululemon store locations across 19 markets in EMEA. Earlier this month, it opened its latest company operated store in London on High Street Kensington, its 13th location in the city.

“As we continue to see strong demand for lululemon across the region, we’re thrilled to grow our physical presence in Europe with the opening of the 100th store in EMEA, and first location in Poland, nearly 12 years after opening our first store in the region,” says Sarah Clark, Senior Vice President, EMEA.

“We continue to see significant opportunity within EMEA as we scale our international business. With this new store we look forward to new guests across the region being able to experience our high performance and high style products, alongside our community led experiences rooted in movement and wellbeing.”

2026 RTIH Innovation Awards

Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.