Ski equipment brand Swix enlists Sitoo for unified tools, stock visibility, and checkout push

Sitoo, a cloud native PoS and unified commerce platform, has landed Nordic winter sports brand Swix as a customer.

In a LinkedIn post, it said: “We have new friends! And they’re the beating pulse of Nordic snow sports and outdoor adventure. Swix started when a frustrated skier and a scientist had enough of unreliable wax. In 1946, this duo introduced colour coded ski wax - scientifically tested across thousands of trials - and changed winter sports forever.”

“Their colour coded wax was so precise that by the 1948 Olympics, every gold medalist had Swix under their skis. From then on, Swix became synonymous with quality, performance, and innovation. They've since grown into a full-service winter sports brand providing wax, poles, apparel, and tools - all trusted by elite racers and weekend warriors alike.”

It added: “Now, with Sitoo taking the tech lead in-store, Swix is bringing that same precision to the shopping experience. Unified tools, stock visibility, and seamless checkout mean staff can spend less time juggling systems and more time doing what they love - sharing hard earned know-how, fitting gear, and sparking that thrill you feel when you're locked in on fresh snow. We’re proud to help Swix write the next chapter in their legacy.”

2026 RTIH Innovation Awards

Unified commerce will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.