The Hashgraph Group launches TrackTrace for EU Digital Product Passport regulation compliance

The Hashgraph Group (THG), a Swiss-based Web3 and AI technology engineering company operating within the Hedera ecosystem, has announced the launch of TrackTrace, a solution focused on real-time tracking of products from origin, ethical sourcing, and carbon emissions data.

TrackTrace enables the certification of product authenticity and immutable data audit trails, while providing end-to-end transparency and traceability through cryptographically verified decentralized identifiers (DIDs). The platform creates verifiable audit trails of product specific data, sustainability credentials, durability, reparability, and various other product data, while applying agentic AI for workflow automation and compliant DPP reporting.

TrackTrace enables the linkage between physical events and digital records in a tamper-proof environment by integrating THG’s IDTrust product to provide decentralized identity and verifiable credentials, with digital executable business processes and immutable data audit trails anchored on Hedera, which is governed by a council of global organisations such as Dell, Deutsche Telecom, EDF, FedEx, Google, Hitachi, IBM, Mondelēz, and Standard Bank.

TrackTrace supports compliance with the EU’s Ecodesign for Sustainable Products Regulation (ESPR), which introduces mandatory sustainability and circularity norms across various regulated product categories.

The requirement for a digital product passport applies to all products, including all components and intermediate products manufactured or put into operation in the EU. Under the ESPR framework, all products will require a digital record, typically accessed via QR code, containing data on a product’s origin, composition, sustainability credentials, and lifecycle.

“The European Green Deal strives to establish the first climate neutral continent by 2050 and needs infrastructure it can trust to transform Europe into a modern, efficient, and sustainable, economy,” says Stefan Deiss, Co-Founder and CEO at The Hashgraph Group.

“With TrackTrace built on Hedera, we deliver that critical trust data infrastructure layer that enables companies to comply with DPP regulation, while strengthening global supply chain integrity and fostering the transition to a sustainable, transparent, and circular economy.”

Set to come into force in 2027, the DPP regulation will apply to categories including textiles, construction materials, batteries and electronics.

Micha Roon, Head of Engineering at The Hashgraph Group says: “In designing TrackTrace, we prioritised interoperability to ensure it communicates seamlessly with existing enterprise ERPs and diverse supply chain standards.”

“We have embedded GDPR compliance by design, allowing businesses to share mandatory compliance data without exposing any sensitive intellectual property or personal information. Ultimately, our architecture leverages Hedera’s consensus algorithm to deliver quantum resistant data security, ensuring that every digital product passport is both immutable and verifiable across global supply chain borders.”

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.