New Instacart partnership boosts US grocery retailer Fareway's e-commerce capabilities

Grocery technology company, Instacart, has announced a partnership with Fareway, a US Midwest grocer with more than 140 stores.

As part of the tie up, Fareway is launching an online shopping experience powered by Storefront Pro, Instacart's enterprise commerce platform. Orders are also now available for pickup through the Instacart Marketplace with no markups.

"We're proud to support a trusted, community first retailer like Fareway as they enter their next chapter of digital growth," says Ryan Hamburger, Vice President, Commercial Partnerships at Instacart. "With their adoption of our enterprise commerce platform and commitment to no‑markup pricing, Fareway is not only strengthening their digital competitiveness, but also accelerating online sales growth and customer loyalty."

"We are excited to reach new customers already shopping on Instacart by joining the Instacart Marketplace and to offer more convenience to our existing customers with the launch of our updated Shop.Fareway.com experience," says Mike McCormick, Chief Retail Officer at Fareway. "This partnership allows us to deliver the same great Fareway service and value our customers expect in store, now with an improved online experience."

2026 RTIH Innovation Awards

Online retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.