THG Ingenuity opens up Gift With Purchase retail media solution to external brand partners

THG Ingenuity has announced the official launch of its Gift With Purchase (GWP) channel, opening up a retail media solution to external brand partners. 

Over the past year, campaigns run through THG owned LOOKFANTASTIC and Myprotein have driven a 77% increase in add-to-basket rates, a 67% uplift in new brand partnerships, and a 1.1 percentage point improvement in conversion. This has translated directly into stronger commercial returns, with CPA driven revenue increasing by 6% year on year.

Ryan Sanderson, Retail Media Lead at THG Ingenuity, says:  ‘By opening this channel to external partners, we’re extending a proven, high growth model beyond LOOKFANTASTIC and Myprotein. Our success shows how strategically executed gifting can drive stronger partnerships, higher conversion, and sustainable revenue growth.”

Rachel Moss, Retail Media Director at LOOKFANTASTIC, says: “As we continue to evolve our retail media proposition, the development of GWP has been a key area of focus. Through our partnership with THG Ingenuity, GWP has generated meaningful incremental revenue for THG Beauty while elevating the customer experience via more engaging, value driven propositions. This customer first approach has positioned GWP as a strategic and important pillar for our retail media strategy.”

2026 RTIH Innovation Awards

Retail media will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.