Hanshow bags Tech Vendor of the Year gong at 2025 RTIH Innovation Awards in London

Hanshow, a specialist in digital retail technology, emerged triumphant this month at the 2025 RTIH Innovation Awards, winning the Technology Vendor of the Year title for its shelf marketing solution.

The recognition underscores Hanshow’s commitment to redefining how retailers and brands engage with shoppers through NFC enabled ESLs that connect physical stores with digital engagement.

The RTIH Innovation Awards are widely regarded as one of the most influential recognitions in the global retail technology sector. Each year, they celebrate organisations driving innovation, digital transformation, and operational excellence in a fast moving omnichannel world.

The 2025 ceremony, held at The HAC in Central London, brought together senior retail executives, technology innovators, and thought leaders shaping the future of connected commerce.

This year’s awards introduced new categories such as Best Data Analytics Driven Retail Initiative and Best Use of Automation in the Retail Sector, reflecting the industry’s accelerating focus on data intelligence, automation, and customer experience.

According to RTIH, submissions were judged on “clear project objectives, innovative implementation, and demonstrable business results,” with entries welcomed from companies across the globe.

The judging panel featured senior experts from major retail and technology organisations including Amazon Just Walk Out, Boots, Rohlik Group, and East of England Co-op.

2025 RTIH Innovation Awards winners announced. Congrats to our winners including @poqcommerce @LiveRamp @Nextail_co @currys @hanshowofficial and thanks to our sponsors, judges, event attendees and the legend that is @tiffstevenson for hosting #RTIHAwards25 https://t.co/YtWksWh6NE

— Retail Technology Innovation Hub (@RTIH_RetailTech) October 17, 2025

Hanshow’s Shelf Marketing Solution turns traditional ESLs into interactive digital media touchpoints. Shoppers can tap their smartphones on an ESL to instantly access brand pages, promotional offers, or product information - no QR codes or app downloads required.

The solution enhances transparency, convenience, and engagement while enabling retailers and brands to measure campaign performance in real-time. It has been adopted by retailers such as Leroy Merlin in France and FairPrice Group in Singapore, where shoppers can tap their smartphones on an ESL to view detailed product information, enabling them to make more informed purchasing decisions.

At the same time, it enables retailers to deliver personalised, data driven campaigns, while helping brands increase conversion rates and achieve higher ROI. By transforming store shelves into interactive digital touchpoints, the solution creates a new in-store retail media channel that connects consumers, retailers, and brands, bridging the online and offline journey and unlocking measurable business value.

In one pilot across four retail stores in China, the solution achieved a 24% coupon redemption rate, exceeding the industry average of 1–9% for traditional in-store or app-based campaigns.

“Hanshow’s Shelf Marketing Solution stood out for its creativity, technical excellence, and clear commercial results,” says Scott Thompson, Founder and Editor of RTIH. “By transforming electronic shelf labels into a bridge between physical stores and digital engagement, Hanshow demonstrates how innovation can deliver measurable value for both retailers and consumers. We are delighted to recognise Hanshow as our Technology Vendor of the Year.”

“This recognition marks another milestone for Hanshow in our global Retail Media Network strategy,” says Liangyan Li, SVP and Head of Global Sales at Hanshow. “By transforming electronic shelf labels into digital marketing gateways, we’re helping retailers and brands unlock measurable in-store media value and create a more connected, data-driven customer experience.”