Lazada RedMart Now service makes promise of groceries delivered within 30 minutes

Lazada, an e-commerce platform operating in Southeast Asia, has launched a speedy grocery delivery service within its RedMart supermarket arm.

In a LinkedIn post, Craig Massingham, Product Design Leader at Lazada, said: “RedMart Now is live! Groceries in as fast as 30 minutes. Most grocery trips aren’t planned. They happen when you realise you’re missing snacks before guests arrive, or essentials right before dinner. Those moments are driven by urgency, not weekly planning. That’s why we launched RedMart Now.”

Going live in select postcodes in Singapore, this builds on RedMart’s Express, two-hour, and six-hour delivery options. “Together, these services allow us to support a wider range of shopping missions; from planned stock ups to truly last minute needs,” said Massingham. “From a product and design perspective, this wasn’t just about speed. It was about expanding what RedMart represents.”

The aim here is to let uses choose scheduled delivery when timing matters, enable them to switch to RedMart Now when life throws a curveball, and feel confident that RedMart can support both everyday groceries and unexpected moments.

Massingham added: “That meant designing clear choices, setting the right expectations, and making urgency feel effortless, not stressful. RedMart Now levels up how customers think about RedMart; not just as a place to plan groceries, but as a platform that shows up when it matters most. Huge credit to the design, tech, operations, and business teams who made this happen. Launching a 30-minute service takes serious cross-functional muscle and this team delivered.”

2026 RTIH Innovation Awards

On demand delivery will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.