E-commerce marketplace firm Pattern appoints David Jennison as Managing Director, Europe

Pattern, which helps brands on global e-commerce marketplaces by leveraging proprietary technology and AI, has announced the appointment of David Jennison as Managing Director, Europe.   

Jennison’s career includes leadership roles at Amazon, steering the global expansion of a VC backed AI logistics scale-up, and founding an e-commerce consultancy that he later exited after supporting retail brands across European marketplaces.  

As Managing Director, he will lead Pattern's European efforts, partnering with global brands to deliver commerce solutions powered by data, operational excellence, and technology, while attracting and developing top talent to fuel the business.   

“David’s appointment represents a significant step forward in our mission to drive high‑performance growth for brands across Europe,” says Brett Bardsley, Chief International Officer at Pattern. “He brings a proven track record for driving measurable performance, alongside impressive experience scaling ecommerce and technology ventures, and turning emerging technologies like AI into measurable commercial impact. We couldn’t be more excited to welcome him.”

“I’m thrilled to be joining Pattern as the business leads the next wave of e-commerce innovation,” says Jennison. “Brands are operating in a rapidly evolving landscape, with AI now driving major shifts in consumer behaviour, operational efficiency, and growth strategy.”

“Pattern is at the forefront of helping businesses harness these advancements, turning technology into a real competitive advantage. I’m eager to bring my experience to our European clients and help them seize the opportunities ahead.”   

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.