Dutch supermarket chain PLUS places Pricer ESLS order with 2026 start date
Dutch co-operative supermarket chain PLUS has signed an approximately 140 MSEK agreement with Pricer to upgrade 265 of the retailer’s stores with new electronic shelf labels (ESL). The roll-out is planned for 100 stores during 2026 and 165 during 2027.
Since an agreement was agreed in 2020, it has equipped 440 locations with Pricer’s solution based on the store operation platform Pricer Plaza and ESLs, with the aim of increasing the efficiency of several in-store processes, such as supporting in-store picking of online orders, as well as optimising the processes for inventory and stock management.
“This agreement is a testament to our collaborative partnership with PLUS. By transforming aisles into digital gateways, we are transcending the physical shelf to provide the transparency and choice shoppers demand, ensuring they always find exactly what they need, when they need it,” says Kajsa Blixth, Chief Commercial Officer at Pricer.
The upgrade will be from three-colour to four-colour labels. As part of the tie up, Pricer will buy back three million used labels.
2025 RTIH INNOVATION AWARDS
ESLs were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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