Simbe becomes first retail technology firm to bag UL 3300 certification for its Tally robot

Simbe says that it has become the first retail technology company to achieve UL 3300 certification, a standard for service, communication, information, education and entertainment robots, from UL Solutions for Tally, its shelf scanning autonomous mobile robot.

"Since 2015, we've designed Tally to earn trust from shoppers navigating aisles, store teams working alongside it, and the retailers deploying it at scale," says Jeff Gee, Chief Design Officer at Simbe. "This UL 3300 certification confirms what our retail partners, and their store teams and customers, experience daily: Tally is retail's favourite robot because it operates safely in the real world. This milestone reflects our commitment to people ffirst automation."

As part of the UL 3300 evaluation, Tally passed over 40 safety tests focused on its ability to operate safely and reliably in retail settings.

"UL 3300 certification addresses the unique safety requirements of robots operating in public environments with constant human interaction," says Sherry He, Vice President and General Manager of Consumer, Medical and Information Technologies at UL Solutions.

"Simbe's achievement as the first retail robotics company to earn this certification demonstrates their leadership in advancing responsible deployment. This independent validation provides retailers, store teams, and shoppers with confidence that Tally meets the highest standards for safe operation in dynamic store environments."

2026 RTIH Innovation Awards

Automation will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.