Morrisons taps Ecrebo platform to power real-time personalised engagement with shoppers

Ecrebo and Morrisons have announced a new partnership that aims to enhance personalised customer engagement, strengthen loyalty and deliver greater value to the UK grocery retailer’s shoppers.

The tie up will see Morrisons adopt the Ecrebo platform to improve how it communicates with customers at the Point of Sale and beyond, delivering tailored, relevant offers and communications in real-time.

"We are thrilled to partner with Morrisons to bring real-time, personalised engagement to millions of shoppers. By combining Morrisons' focus on customer value with our proven platform, we can help deliver more meaningful experiences at the moment they matter most - at checkout and post-purchase,” says David Buckingham, CEO at Ecrebo.

"Delivering value for our customers is at the heart of everything we do. This partnership with Ecrebo will help us build deeper connections with shoppers by providing more relevant, timely offers that enhance their experience and reward their loyalty,” says Matt Mclellan, CCO, Group Customer and Data Officer & Marketing Director at Morrisons.

2026 RTIH Innovation Awards

Personalisation will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.