Sainsbury's drops Chop Chop as UK grocery giant bins Tesco Whoosh rapid delivery rival

Sainsbury’s has pulled its on demand delivery service, Chop Chop, which it launched in 2016 and had been available at 50 stores across the UK.

Quick commerce orders will now be made through Sainsbury’s main app. Chop Chop was its answer to same‑day offerings like Tesco’s Whoosh. Whilst the plug has been pulled, Sainsbury’s continues to work with the likes of Deliveroo and Uber Eats on speedy deliveries.

Its Head of Experience Design, Jim Banks, said: “Customers shouldn’t have to think about which app to use. One place to do the weekly shop. One place to get groceries in as little as 60 minutes.”

"Less friction. Less mental load. More getting on with life. This is a big step forward in simplifying our ecosystem, making shopping feel easier, calmer, and more human.”

2026 RTIH Innovation Awards

On demand delivery will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.