eComID follows funding round with acquisition of Nilum in bid to make secondhand shopping smarter with AI
eComID has announced the acquisition of Nilum, a Stockholm-based specialist in AI native secondhand shopping. Financial terms of the deal were not disclosed. eComID says that the move marks an important step in its vision to make fashion commerce smarter and more sustainable.
eComID is building a global Shopping Passport, enabling shoppers to carry their size, fit, taste and preferences across connected shopping destinations. By adding recommerce capabilities, it wants to help shoppers use that same context to discover relevant secondhand products more easily.
“eComID helps shoppers find the right products - not just more products,” says Oscar Rundqvist, Co-founder and CEO at eComID. “Nilum’s technology fits naturally into our vision of making shopping smarter and more sustainable. We have followed Jonas for a long time and have been impressed by his technical ability, product thinking and talent for turning AI into genuinely useful shopper experiences.”
Nilum founder Jonas Fagerlund will join eComID as Head of Recommerce. “Joining eComID felt like a natural next step,” he says. “Nilum was built to make secondhand shopping radically easier by leveraging AI. Bringing our technology into its broader mission gives us the context, reach and platform to move much faster. I’m incredibly excited to build the next generation of recommerce together.”
“From day one, eComID has taken an AI first approach,” says Jaime Ferrando, Co-founder and Head of AI at eComID. “Achieving our ambitions requires bringing together world class AI talent, and Jonas is exactly the kind of exceptional AI mind we want at eComID. His AI native mindset will play an important role as we accelerate both our technology and our broader AI ambitions.”
The acquisition follows eComID’s recent $17 million seed round.
2026 RTIH Innovation Awards
Recommerce will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
