Mini Rodini ramps up sustainability efforts by joining Trimco Group ProductDNA platform

Mini Rodini has signed up to Trimco Group’s green tech solution, ProductDNA, supporting the next stage of its traceability and compliance journey. Beginning with ProductDNA’s global textile regulations compliance and translations service, this partnership will help it meet a range of international textile requirements.

It will also introduce digital labelling solutions that can feed into future Digital Product Passport (DPP) requirements, expected under upcoming ESPR textile delegated acts. These developments will support the brand in displaying fibre content and care instructions in all relevant market languages through QR code enabled digital twins.

“As a brand, we have always believed that children’s wear should be made with as little impact on the planet as possible,” says Founder and Creative Director Cassandra Rhodin. “Sustainability isn’t a trend for Mini Rodini, it’s part of our foundation and something we work on every day.”

Through a staged approach, it is implementing several of ProductDNA’s services to ensure streamlined processes across its supply chain.

As a first step, Trimco has set up an online ordering tool to manage care and content labels, capturing critical data needed for compliance with global textile regulations, including EPR textile guidelines, the French AGEC law, and Zalando reporting readiness.

This is a key advancement, as ESG reporting and material commitment targets increasingly require brands to report fibre usage by weight, season, and style. By capturing this information directly at bulk production stage, Mini Rodini says that it ensures more accurate and efficient reporting compared to traditional head office data collection.

“Sustainability is a business imperative for Mini Rodini,” says Kristin Roos, Sustainability and Quality Manager. “Trimco’s ProductDNA is helping us transform supply chain traceability and ESG compliance into streamlined, actionable processes, which is invaluable.”

The service also includes global onboarding and training for suppliers through Trimco’s certificate manager, enabling risk assessment, supplier categorisation, and direct linking of certifications to products at bulk stage.

Camilla Mjelde at Trimco Group adds: “We admire Mini Rodini for what the brand has achieved and what it stands for. We look forward to continuing to support this trailblazing brand on its ongoing compliance journey.”

2026 RTIH Innovation Awards

Green retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.