Chinese e-commerce giant JD.com launches JoyExpress rapid delivery service in UK

JD.com has launched JoyExpress, a new same day delivery service now operating in the UK and across Europe, initially for the Joybuy brand. 

JoyExpress promises speedy delivery on over 100,000 branded products, including Apple, Braun, De’Longhi, LEGO, L’Oréal, Nutribullet, and Samsung. Joybuy also has a partnership with British supermarket, Morrisons, offering fresh produce and home essentials, straight to customers’ doors.  

Operating from more than 60 warehouses and depots across Europe, including the UK, JoyExpress combines delivery teams with JD Logistics’ proprietary technology and integrated services, including large item delivery and installation, cold chain, and end-to-end supply chain management.

“JoyExpress offers Europe a new delivery and logistics choice,” says Axel Eggenwirth, Senior Director, Last Mile Europe at JD Logistics. “We look forward to bringing our industry leading technology and capabilities to the market and consumers across France, Germany, the Netherlands and the UK, while enhancing our supply chain logistics capabilities in sectors such as electronics, home appliances, fast moving consumer goods and groceries.”

“With JoyExpress, Joybuy customers will have access to a cutting-edge, world class fulfilment team for all their delivery needs. It will help deliver Joybuy’s seamless, trusted, and joyful shopping experience to customers in Europe.”

While the initial focus is on Joybuy, plans are afoot to also offer delivery support to business partners.

2026 RTIH Innovation Awards

On demand delivery will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.