Uber Direct and Inovretail team on rapid flower deliveries in London this Valentine's Day

This Valentine’s Day, Uber Direct, Uber’s white label delivery solution, and Inovretail’s Seeplus order fulfilment platform, will be working with 18 London florists to provide 1,000 free same-day flower deliveries to customers between 13th and 14th February. 

Customers ordering online will be able to choose same-day delivery at checkout and specify the time they want their order to arrive at its destination. There will be no delivery fee added to the total cost and all deliveries will be fulfilled by Uber’s courier network. Customers can also track deliveries in real-time.

Caroline Varga, Regional Manager, Uber Direct EMEA, says: "City life moves fast, but romance shouldn't be left behind. With over three-quarters of consumers now seeking out rapid delivery for their flower orders, local retailers need a logistics engine that can keep up.”

“Leveraging Uber Direct’s best-in-class delivery infrastructure, we are delighted to be partnering with Inovretail and 18 London florists to turn that demand into reality - supporting the art of the romantic gesture by providing free, same-day delivery to 1,000 Londoners this Valentine’s Day."

Pablo Momparler, Country Manager at Inovretail’s order fulfilment platform Seeplus, says: “Valentine’s Day is one of the toughest weekends of the year for florists, and we know how much care and effort goes into every order.”

“That’s why we’ve focused on easing the pressure at this crucial time. Through our partnership with Uber Direct, we provide same-day and scheduled delivery across London, and this Valentine’s we’re offering selected florists free delivery on 13th and 14th February so they can focus on what they do best: creating meaningful moments for their customers.”

Customers can access this offer when ordering from the following florists: Flower Station, Luxe Petals London, Little Wild, Turners Flowers, Windmill Flowers, Meade's Florist, Dovers flowers, Dovers Flowers (Pimlico), Mila Mei, Daisy Chain Florist, Floral Design by daisy, Flowers with Swag, Repot Hackney Wick, Igloo Flowers (Bermondsey), Igloo Flowers (Clapham), Ismay Flowers, Nilly Flowers, and Memento Flowers.

2026 RTIH Innovation Awards

On demand delivery will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.