EE focuses on digital wellbeing as it launches Stay Safe with AI appointments in Essex stores
EE is claiming an industry first with the launch of Stay Safe with AI appointments in a select number of its stores.
In a LinkedIn post, Asif Aziz, Retail Director at EE/BT Group, said: “Technology is such a big part of everyday life, whether work, school, staying in touch with loved ones or discovering new interests. But while there are many ways tech can be used for good, there are also very real risks, especially for young people.”
He added: “That's why 11 of our EE stores across Essex are offering first of their kind ‘Stay Safe with AI’ appointments. The sessions, developed in partnership with Essex Police and with support from online safety experts Internet Matters, are designed to help young people, their families and teachers have the confidence to use AI safely, with our expert in-store guides trained to support customers every step of the way.”
“It's all part of our commitment to help families across the UK manage their digital wellbeing through personalised support. Big thanks to our brilliant teams for bringing these sessions to life, you are making a real difference to your communities.”
RTIH AI in Retail Awards
Brarista, IBM Consulting, Foundit!, Quorso, Vusion, Sensei, Reckon.ai, EE, Walkbase, Globant, Riskified, and Goddiva were among the winners at the RTIH AI in Retail Awards, sponsored by VenHub Global, 3D Cloud, EdTech Innovation Hub, and Retail Technology Show.
Our 2026 hall of fame entrants were revealed during a sold out event which took place at The Barbican in Central London on Thursday, 29th January, and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “According to Amazon’s Andy Jassy: AI is a once in a lifetime reinvention of everything we know, and the largest technology transformation since the cloud.”
“Whether that’s overstating it or not, we're certainly seeing an increasing number of innovative, potentially game changing developments in this space across both traditional and digital retail spaces. And that is reflected in tonight's finalists, who are boosting customer experiences and tackling retailers' painpoints across the likes of physical stores, online, omnichannel, supply chain, and payments.”
“To quote one of our judges: I have to admit, judging these awards was so difficult. So many that would have been worthy winners. And great to see how AI has moved firmly into delivery mode. Firmly into delivering for customers and driving huge innovation.”
Congratulations to our 2026 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended our Thursday, 29th January gathering.
Stay tuned for an indepth review of the awards ceremony in the next edition of RTIH magazine.
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