Loblaw connects with OpenAI to integrate PC Express grocery delivery app into ChatGPT
Loblaw Companies is integrating its PC Express grocery delivery app into OpenAI’s chatbot ChatGPT.
Canadians can explore menu ideas, curate ingredients for meals and select suggested products from their local stores.
Loblaw will also equip its colleagues with ChatGPT Enterprise. This builds on its use of OpenAI models to build proprietary AI solutions across its business, such as Robin, an AI powered assistant for store owners and managers, as well as agentic solutions in supply chain management to improve inventory accuracy and logistics.
“Our team is pioneering incredible digital and AI innovation across our business, placing us at the forefront of leveraging technology to enable first-in-class customer and colleague experiences,” says Per Bank, President and CEO at Loblaw Companies. “As we continue to accelerate this work, it creates meaningful opportunities to elevate our retail leadership and meet the constantly evolving needs of our customers.”
“We have been on an ambitious path for the past few years focused on the digital customer experience and AI forward technology adaption. The PC Express app in ChatGPT solidifies our position as a North American leader in AI innovation within the retail sector,” says Lauren Steinberg, Chief Digital Officer at Loblaw Companies.
"Loblaw is poised to redefine the shopping experience for Canadians by leveraging advanced AI technology and this collaboration underscores how we are empowering both consumers and colleagues with transformative tools that enhance their experience.”
“With OpenAI, Loblaw is closing the gap across multiple experiences between what AI is capable of and the value they can create today." says Giancarlo ‘GC’ Lionetti, Chief Commercial Officer at OpenAI.
“Together, we’re making shopping more personal and efficient in ChatGPT, and bringing enterprise grade AI to Loblaw teams to boost productivity and innovation across the business.”
RTIH AI in Retail Awards
Brarista, IBM Consulting, Foundit!, Quorso, Vusion, Sensei, Reckon.ai, EE, Walkbase, Globant, Riskified, and Goddiva were among the winners at the RTIH AI in Retail Awards, sponsored by VenHub Global, 3D Cloud, EdTech Innovation Hub, and Retail Technology Show.
Our 2026 hall of fame entrants were revealed during a sold out event which took place at The Barbican in Central London on Thursday, 29th January, and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “According to Amazon’s Andy Jassy: AI is a once in a lifetime reinvention of everything we know, and the largest technology transformation since the cloud.”
“Whether that’s overstating it or not, we're certainly seeing an increasing number of innovative, potentially game changing developments in this space across both traditional and digital retail spaces. And that is reflected in tonight's finalists, who are boosting customer experiences and tackling retailers' painpoints across the likes of physical stores, online, omnichannel, supply chain, and payments.”
“To quote one of our judges: I have to admit, judging these awards was so difficult. So many that would have been worthy winners. And great to see how AI has moved firmly into delivery mode. Firmly into delivering for customers and driving huge innovation.”
Congratulations to our 2026 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended our Thursday, 29th January gathering.
Stay tuned for an indepth review of the awards ceremony in the next edition of RTIH magazine.
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