End of an era: IT veteran Peter Frost waves goodbye to Greene King and says hello to Primark

Peter Frost has announced his departure from Greene King, where he spent the past 22 years, and a new gig at Primark as Head of Service. He starts work at the value clothing and homeware retailer today.

In a LinkedIn post, Frost, who was Head of said: “Well, that’s it. 22 years and my final walk out of Greene King, a place that’s given me so much. I started as a one year FTC in my twenties without a care in the world, and leave in my mid-forties as a leader of an amazing support team that achieved things beyond my expectations and married with two amazing boys.”

“There are so many people I could mention here who have shaped, guided and supported me, but also been those critical friends who are crucial for keeping you grounded and well rounded. You all know who you are, and thank you!”

He added: “Now it’s time for two weeks with the family to reflect, relax and recuperate, before I start the next adventure with Primark as Head of Service on 1st September. I can’t wait for the next chapter and if it’s half as good as the last one then I will be very happy.”

End of an era: IT veteran Peter Frost waves goodbye to Greene King and says hello to Primark

2026 RTIH Innovation Awards

Fashion retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.

Scott Thompson

Editor and Founder of Retail Technology Innovation Hub

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