Loblaw Advance ramps up partnership with STRATACACHE to boost its in-store digital screen network

Loblaw Advance is strengthening its partnership with STRATACACHE, expanding its in-store digital screen network across Loblaw Companies stores. Announced during Advertising Week in New York, STRATACACHE will invest in building and connecting digital screens to operate within the Loblaw Advance retail media network.

Loblaw's retail environment currently includes nearly 2,000 screens at more than 700 locations. Screens will continue to be introduced to hundreds of new stores this autumn, with the network expanding further throughout the next year.

"With STRATACACHE's reputation for industry leading technology and reliability, this investment will add significant scale to our in-store media offering," says Lauren Steinberg, EVP & Chief Digital Officer at Loblaw.

"In-store advertising is a vital part of a comprehensive marketing strategy. By engaging consumers at the point of purchase, these newly placed screens will enhance the shopping experience and complement our existing in-store audio and promotional display offerings."

"As Canada's flagship grocery retailer, Loblaw has continued to optimise the complete shopping experience, partnering with us for more than 15 years on increasingly advanced digital solutions at scale," says Chris Riegel, CEO at STRATACACHE.

“Together, we're building one of North America's largest in-store digital screen networks to deliver a premium experience for brands and shoppers. Loblaw Advance is a cutting-edge network that, using our in-house Walkbase sensor technology for precise audience measurement, gives one to one validation of impressions and effectiveness."

2025 RTIH INNOVATION AWARDS

In-store digital screen networks will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.